Pagora rubrique Formation 2022

Strategy and marketing - 5FMT1007

  • Number of hours

    • Lectures 3.5
    • Projects -
    • Tutorials 16.0
    • Internship -
    • Laboratory works -
    • Written tests -

    ECTS

    ECTS 20.0

Goal(s)

Learning outcomes :

  • To understand the marketing spirit and approach.
  • To know the fundamentals of marketing.

Responsible(s)

Philippe BODIGLIO, Isabelle ESTIER

Content(s)

1. The buyer: the needs and motivations, the purchasing process.
2. The market: supply and demand, segmentation and positioning.
3. The marketing information system: forecasts, market research.
4. The MIX: product, price, distribution, communication.

Prerequisites

No prerequisite

Accessibility for people with disabilities : please contact us for further information

Test

Results of the Practical work simulation (TP), ongoing continuous monitoring and defense

Résultats du TP de simulation, contrôle continu en cours et soutenance

Calendar

The course exists in the following branches:

  • Curriculum - Pagora Engineer - Student - Semester 9
  • Curriculum - Pagora Engineer - Apprentice - Semester 9
see the course schedule for 2022-2023

Additional Information

Course ID : 5FMT1007
Course language(s): FR

You can find this course among all other courses.

Environmental security

Rien de particulier

Bibliography

MALAVAL P., BENAROYA C. Marketing business to business : du marketing industriel au marketing d'affaires. Paris : Pearson Education, 2005.
MALAVAL P. L'essentiel du marketing business to business. Paris : Publi Union, 1999.
DUBOIS P., JOLIBERT A. Le marketing : fondements et pratique. Paris : Economica, 1989.
FILSER M. Le comportement du consommateur. Paris : Dalloz, 1994.
LAMBIN J.J. Le marketing stratégique : du marketing à l'orientation-marché. Paris : Ediscience International, 1998.