Number of hours
- Lectures 7.5
- Projects -
- Tutorials -
- Internship -
- Laboratory works 16.0
ECTS
ECTS 30.0
Goal(s)
Learning outcomes :
- To evaluate the marketing of a new product during a pair work.
- To carry out a monitoring file on a topical subject: Collection, selection, analysis and synthesis of high value-added information.
Responsible(s)
Jocelyne ROUIS
Content(s)
The globalization of trade, the development of communication methods and the emergence of new organizational models complicate the understanding and integration of companies in a constantly changing technological, economic and regulatory environment.
This situation forces companies to constantly make efforts to innovate, prospect, improve quality and profitability in order to remain present on their markets and increase their competitiveness. In this context, the collection and exploitation of value-added information has become a vital operation for both private and public organisations, which also need to be able to protect themselves against unwanted access to their own data. Economic intelligence can no longer be ignored.
-to put students in a position to evaluate the marketing of a new product during a pair work.
-to carry out a monitoring file on a topical subject. Collection, selection, analysis and synthesis of high value-added information.
1 - Technological monitoring and economic intelligence in companies.
-Definition and approach of strategic monitoring.
-The management of technological resources (MRT).
-From technology watch to economic intelligence.
2 - Technical and economic monitoring and industrial information research.
- The different types of industrial and technological monitoring.
- Typology and sources of industrial information.
- Contribution of the industrial economy (five strengths of Mr. Porter).
- Contribution of strategic analysis (Swot matrix).
- Contribution of foresight (scenarios).
3 - Technology watch and economic intelligence products.
- The levels of information restitution.
- The products of the previous day according to the supports.
- Guidelines for the preparation of a technological watch file on a proposed subject.
- Examples of technology watch files.
4 - Selection and analysis of different resources for the production of a synthesis document on a given subject.
Test
- Specific credits: this course brings 2.0 ECTS to students in Paper Sciences Level 2
- Specific credits: this course brings 2.5 ECTS to students in Digital Printing and Printed electronic
Assessment for the follow-up of the practical work.
Note on the report: monitoring file.
Note for the defense of the report.
Not catch-up in session 2
note = amalgame note rapport et soutenance
Calendar
The course exists in the following branches:
- Curriculum - Pagora Engineer - Student - Semester 8
- Curriculum - - Semester 8
- Curriculum - - Semester 8
Additional Information
Course ID : 4FME1020
Course language(s): 
You can find this course among all other courses.
Environmental security
Déroulement de l’enseignement en salle de cours standard.
Sécurité : RAS
Environnement : RAS
Bibliography
DELBECQUE E. L'intelligence économique : une nouvelle culture pour un nouveau monde. Paris : Presses universitaires de France, 2006, 1 vol., 200 p.
MARCON C., MOINET N. L'intelligence économique. Paris : Dunod, 2006, 1 vol., 124 p.
SUTTER E. Intelligence économique et management de l'information : : les questions les plus fréquemment posées. Paris : ADBS : Éditions Tec & Doc : Lavoisier, 2006, 1 vol., 153 p.
REVELLI C. Intelligence stratégique sur Internet : comment développer des activités de veille et d'intelligence économique sur le web : moteurs de recherche, réseaux d'experts, agents intelligents. Paris : Dunod, 2000, 1 vol., 220 p.
ROMAGNI P., WILD V. L'intelligence économique au service de l'entreprise : c'est pour demain, la veille. Paris : les Presses du Management, 1998, 218 p.