Designing Cross Media Documents - 4FME3083

Goal(s)

Learning outcomes :

• To design and produce a cross-media campaign,
• To create printable documents with variable data using Adobe Photoshop, Illustrator, InDesign software,
• To create a dynamic website with WordPress CMS,
• To interact with the mySQL database,
• To migrate your website to a web host,
• To create an e-mailing,
• To create resources for the use of augmented reality,
• To implement augmented reality with SnapPress,
• To lead a project,
• To communicate orally and in writing on the results of a project.

Content(s)

Students work in groups of three or four. There are 4 phases in this project. Each phase should, if possible, be concentrated over two weeks:
1. Self-publishing to DTP software: InDesign, Photoshop, Illustrator (individual work)
2. Creation of a multichannel campaign schema by group and design and first printing of a printed document. At first, each student proposes one to several models. In a second time the group chosen the best proposal.
3. Design and implementation of a static website. At first, each student proposes one to several models. In a second time the group chosen the best proposal.
4. Introduction of variable data at the print level and at the level of the web site which should become dynamic (connection to a database, use of tools like Xmpie or php programming). A link between the media must be made (notion of cross-media).

Targeted skills -> Develop innovative solutions, Manage a process or system, Manage teams

Prerequisites for Phase 3: DNS course must have taken place (discovery of html, css and XML).
Prerequisites for phase 4: the first part of the dynamic document APP must have taken place (discovery of php programming, use of a WAMP server). The database APP must have been completed (creation of a database in this phase).