Number of hours
- Lectures 3.5
- Projects -
- Tutorials 16.0
- Internship -
- Laboratory works -
- Written tests -
ECTS
ECTS 20.0
Goal(s)
Learning outcomes :
- To understand the marketing spirit and approach.
- To know the fundamentals of marketing.
Responsible(s)
Philippe BODIGLIO, Isabelle ESTIER
Content(s)
1. The buyer: the needs and motivations, the purchasing process.
2. The market: supply and demand, segmentation and positioning.
3. The marketing information system: forecasts, market research.
4. The MIX: product, price, distribution, communication.
No prerequisite
Accessibility for people with disabilities : please contact us for further information
Test
Results of the Practical work simulation (TP), ongoing continuous monitoring and defense
Résultats du TP de simulation, contrôle continu en cours et soutenance
Calendar
The course exists in the following branches:
- Curriculum - Pagora Engineer - Apprentice - Semester 9
- Curriculum - Pagora Engineer - Student - Semester 9
Additional Information
Course ID : 5FMT1007
Course language(s): 
You can find this course among all other courses.
Environmental security
Déroulement de l’enseignement en salle de cours standard.
Sécurité : RAS
Environnement : RAS
Bibliography
MALAVAL P., BENAROYA C. Marketing business to business : du marketing industriel au marketing d'affaires. Paris : Pearson Education, 2005.
MALAVAL P. L'essentiel du marketing business to business. Paris : Publi Union, 1999.
DUBOIS P., JOLIBERT A. Le marketing : fondements et pratique. Paris : Economica, 1989.
FILSER M. Le comportement du consommateur. Paris : Dalloz, 1994.
LAMBIN J.J. Le marketing stratégique : du marketing à l'orientation-marché. Paris : Ediscience International, 1998.