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A new generation of engineers

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A new generation of engineers
A new generation of engineers

> Education

Strategy and marketing - 5FMT1007

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  • Number of hours

    • Lectures : 3.5
    • Tutorials : 16.0
    • Laboratory works : 0
    • Projects : 0
    • Internship : 0
    • Written tests : 0
    ECTS : 20.0

Goals

Learning outcomes :

  • To understand the marketing spirit and approach.
  • To know the fundamentals of marketing.
Contact Philippe BODIGLIO, Isabelle ESTIER

Content

1. The buyer: the needs and motivations, the purchasing process.
2. The market: supply and demand, segmentation and positioning.
3. The marketing information system: forecasts, market research.
4. The MIX: product, price, distribution, communication.



Prerequisites

Tests

Results of the Practical work simulation (TP), ongoing continuous monitoring and defense



Résultats du TP de simulation, contrôle continu en cours et soutenance

Additional Information

Curriculum->Pagora Engineer - Student->Semester 9
Curriculum->Pagora Engineer - Apprentice->Semester 9


Sécurité-Environnement

Bibliography

MALAVAL P., BENAROYA C. Marketing business to business : du marketing industriel au marketing d'affaires. Paris : Pearson Education, 2005.
MALAVAL P. L'essentiel du marketing business to business. Paris : Publi Union, 1999.
DUBOIS P., JOLIBERT A. Le marketing : fondements et pratique. Paris : Economica, 1989.
FILSER M. Le comportement du consommateur. Paris : Dalloz, 1994.
LAMBIN J.J. Le marketing stratégique : du marketing à l'orientation-marché. Paris : Ediscience International, 1998.

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Date of update July 24, 2020

Université Grenoble Alpes