Pagora rubrique Formation 2022

Strategy and marketing - 5FMT1007

  • Number of hours

    • Lectures 3.5
    • Projects -
    • Tutorials 16.0
    • Internship -
    • Laboratory works -
    • Written tests -

    ECTS

    ECTS 20.0

Goal(s)

Learning outcomes :

  • To understand the marketing spirit and approach.
  • To know the fundamentals of marketing.

Responsible(s)

Isabelle ESTIER, Philippe BODIGLIO

Content(s)

1. The buyer: the needs and motivations, the purchasing process.
2. The market: supply and demand, segmentation and positioning.
3. The marketing information system: forecasts, market research.
4. The MIX: product, price, distribution, communication.

Prerequisites

No prerequisite

Accessibility for people with disabilities : please contact us for further information

Test

Evaluation : Rapport ou compte-rendu

Resit :

Results of the Practical work simulation (TP), ongoing continuous monitoring and defense

Calendar

The course exists in the following branches:

Additional Information

Course ID : 5FMT1007
Course language(s): FR

You can find this course among all other courses.

Environmental security

Déroulement de l’enseignement en salle de cours standard.
Sécurité : RAS
Environnement : RAS

Bibliography

MALAVAL P., BENAROYA C. Marketing business to business : du marketing industriel au marketing d'affaires. Paris : Pearson Education, 2005.
MALAVAL P. L'essentiel du marketing business to business. Paris : Publi Union, 1999.
DUBOIS P., JOLIBERT A. Le marketing : fondements et pratique. Paris : Economica, 1989.
FILSER M. Le comportement du consommateur. Paris : Dalloz, 1994.
LAMBIN J.J. Le marketing stratégique : du marketing à l'orientation-marché. Paris : Ediscience International, 1998.